Tailrank Blocks PayPerPost Bloggers

Today Tailrank had the unfortunate task of blocking a few weblogs from Tailrank's index due to link spamming.

These were PayPerPost bloggers linking to Sproose which purchased a PayPerPost campaign to astroturf their release.

We have no problem with bloggers selling ads and trying to make money but this type of linking behavior is essentially spam.

We're willing to reinstate these blogs if they'll migrate to using rel="nofollow" for future PayPerPost sponsored posts. For example, nearly all links in this post use rel="nofollow" to avoid confusing memetrackers and search engines.

Sproose is also blocked and we're willing to reinstate them as well if they'll stop running PayPerPost campaigns without insisting on a nofollow link. Spam is a top priority for a search engine and for them to resort to link spam to advertise their product is a bit hypocritical.

The spammed post will remain in our index for historical purposes but the ranking is reset and won't show up on any of our archive pages.

To date, we've been very trusting when adding weblogs to our index. This has paid off because we haven't attracted the spam that is problematic with other services. In fact, this is only one of a handful of spam posts we've had to deal with in the last year since our launch.

PayPerPost has received a great deal of criticism in the press for their lack of ethics. What I find most disturbing is the fact that PayPerPost is willing to hurt the search rankings of bloggers by not communicating the problems (spam) with selling links.

Tailrank isn't the only large site with this policy. MSN search has also promised to block websites that sell links. They're sending off email messages notifying them that they've been dropped from their index:

Your site is acquiring links through posting to or exchanging links with sites unrelated to your site content. Techniques which attempt to acquire unrelated spam links in order to increase ranking are considered spam and your site has been excluded from our index as results. Please contact us once you've removed these links and we will reevaluate.

The only party I find at fault here is PayPerPost. We'd really love to reinstate these bloggers and add them back to our index and welcome them home with open arms. I assume they simply weren't aware of the problems with selling this type of link spam.